Top Video Marketing Trends in 2023

We wrote it in 2021: video marketing is more popular than ever.

And 2023 won’t be any different!

This year, online videos will represent 82.5% of all web traffic, making it the biggest source of web content.

This means that the video marketing field will continue to provide tremendous opportunities for brands to promote their offering and connect with their customers.

Now, the competition has never been so fierce.

So, to ensure you stay ahead of your competitors, we’ve listed below the top video trends for this year.

While quality videos that feature engaging stories and elicit emotions are a must, harnessing these trends the right way will give you the edge 😉

Live Videos Are Increasingly Popular

Because of their authenticity, live videos have gained much traction over the last few years. And in 2022, the pandemic coupled with the need for authenticity and real connections will keep driving their success.

After all, live videos can capture viewers’ attention up to 3 times more effectively than other forms of videos. Impressive, right?

That’s why TikTok, Instagram, Facebook, and Snapchat all have a live video feature allowing their users to interact with their favourite brands and content creators in real-time. And at the end of 2021, Instagram even launched the ‘’IG Live Scheduling’’ tool. This new feature enables brands to promote a live event up to 90 days in advance and create hype. Meanwhile, TikTok has introduced a set of new tools, including the ability to schedule TikTok Live videos and host Q&As. These new functionalities aim at answering the needs of millions of companies as the live streaming market is heating up.

So, if you haven’t done it yet, make sure to include live videos in your video marketing strategy in 2023. Trust us; it’ll help humanise your brand and create a deeper bond with your audience. And this will, in turn, contribute to increasing your bottom line 😉

For example, American cosmetics brand Benefit regularly uses Facebook live videos to educate consumers and promote its range of products through engaging tutorials such as their ‘’Tipsy Tricks’’ series. In each video, the host discusses specific products with a guest and a glass of wine and demonstrates specific makeup techniques around a predefined theme. The brand’s live videos have attracted thousands of viewers over the years, making them an incredible tool to increase engagement and drive sales.

Video Trends say: Micro-Videos Are Here To Stay

Short and snackable video content is one of the top video trends. And it isn’t going anywhere soon.

Why?

Because the average attention span these days is 8 seconds! This means that you need to capture your audience’s attention quickly.

In 2022, brands can grab customers’ attention by providing them with short, entertaining, and educational content that’s easily digestible and that they can enjoy on the go. That’s right; your potential customers want to be taken onto your brand universe without having to invest too much time.

That’s why YouTube shorts, TikTok videos, or Instagram Reels are so popular.

So, whether you’re crafting a video to demonstrate a new product, interview some of your customers or promote an upcoming event, make sure to keep your videos short and sweet.

For example, to promote their ‘’pay by text’’ feature, Apple released a fun micro-video in 2018. The video displays a quick conversation between two people where one of them asks the other one for rent. In a few seconds, the tenant texts them the payment, instantly conveying the product’s benefits to the viewer.

Brands Will Start Using Vlogs More

44% of internet users watch vlogs daily.

There’s no doubt about it; vlogs are an extremely popular form of content. And they will continue to be one of the top video marketing trends in 2022.

Vlogs allow brand creators to tell their stories in an engaging and authentic way. And people love them because they can genuinely connect with people from different countries and cultures. And as you probably know by now, people love authenticity, real connections, and stories.

So, if you want to succeed in 2022, you need to leverage vlogs to create relatable video content. And the great news is that 86% of vlogs are created by individual creators. This means that there’s still plenty of room for brands to harness the space!

Augmented Reality Will Become More Mainstream

Augmented reality is nothing new. After all, over 81 million people used it in 2021.

However, in 2022, the user base is expected to grow exponentially and reach 1.73 billion users by 2024, making AR increasingly mainstream. And as the technology rapidly evolves and improves, the augmented reality field provides brands and companies with incredible opportunities to offer more immersive content, stand out from the competition, and better connect with their audience.

But what’s augmented reality exactly?

In a few words, augmented reality is an interactive experience where computer-generated environments are blended with real ones creating an enhanced version of the real physical world for users.

How do brands use augmented reality?

Pokémon Go is an excellent example of how companies can bring augmented reality to the masses. In the game, users can scan their surroundings and see Pokémon appear as they move. Developing an augmented reality mobile game where the virtual world perfectly matched the real world allowed the brand to create truly immersive experiences for users, explaining the incredible success of Pokémon Go.

Here’s another great example of how companies can use augmented reality videos to bring their brand to life:

In this video, Ikea is promoting its Ikea Place app. Using augmented reality technology, this app allows consumers to visualise how certain furniture would fit in their place. All shoppers need to do is take a picture of their room and overlay the furniture items of their choice selected from the Ikea catalog.

Since then, hundreds of brands have harnessed the power of AR to bring new and interesting experiences to their customers.

TACTIC | Jim Beam AR: Message in a Bottle (Promo Video) from Tactic on Vimeo.

So, this year, make sure you jump on the AR bandwagon if you haven’t already!

The Metaverse And The Future Of Video Marketing Trends

We couldn’t talk about video marketing trends in 2022 without mentioning the metaverse.

More than a simple internet craze, the metaverse came into the spotlight over the last few months when Facebook’s founder Mark Zuckerberg changed Facebook’s name to Meta back in October 2021.

But what is the metaverse, and what does it have to do with video trends?

The metaverse is a 3D virtual world facilitated by augmented reality technologies. It allows users to interact, work, and experience things together as they would in the real world.

Here’s a video to help you better understand the concept if you’re not too familiar with it yet.

Besides Meta, companies such as Microsoft and Roblox have also been investing billions into the field. Their goal is to turn this science fiction concept into a reality. And there’s no doubt that, soon, the metaverse will become a vital component of any successful video marketing strategy.

For instance, video advertising in the metaverse will allow brands to create a unique virtual world and provide a truly immersive experience as users will be able to interact with a product in this new virtual environment.

So, even though the technology is still in its infancy, we’d recommend you to keep an eye on it!

Ready To Start The Year Right With Your Video Content?

At DreamCube Production, we have a knack for all things video marketing. That’s why we always stay abreast of the latest video trends.

We’ve assisted hundreds of clients in creating high-quality and impactful video content over the years by helping them harness the latest video trends and convey compelling stories on video. Our goal is to help brands better connect with their audience, increase their engagement, and drive their sales.

So, if you’re looking to step up your video marketing game and need help with video production, don’t hesitate to get in touch. We’d love to chat and see how we can help you design the perfect video marketing strategy in 2022.

Let’s grow your brand together!