Mobile data traffic is increasing at a huge rate, and a new study from Cisco confirms that by 2020, video will account for a staggering 75% of that traffic. That's up from 55% in 2015. The statistics for North America are even higher, coming in at over 77%.
Cisco’s latest annual Visual Networking Index forecast (VNI) states that mobile data traffic has grown 400-million-fold over the past 15 years, and the increased number of users, mobile devices, and innovations in technology are driving mobile video consumption through the roof. The study predicts that by 2020, there will be more than 11.6 billion mobile connected devices, exceeding the world’s projected population at that time (7.8 billion). That's going to have a huge impact on video traffic.
Mobile Video Traffic: Consumption On the IncreaseVideo has a much higher bit rate than other types of online content, why is why it is cited to generate such a huge percentage of mobile traffic growth in the next 5 years. According to Cisco, mobile video traffic will increase at a CAGR of 62% between now and 2020, around 9% higher than average mobile traffic. Cisco predicts that total mobile traffic will reach an annual rate of 30.6 Exabytes per month.
In terms of video content, that's the equivalent of 7 trillion online video clips. 23.0 of the 30.6 exabytes crossing the mobile network per month by 2020 will be video clips.
What's going to drive the increase in video consumption between now and 2020? Unsurprisingly, it will be the ease at which consumers can access high-end mobile devices, and how they use them to access online video footage. Smartphones have become so sophisticated that they are capable of generating 41x as much traffic as a basic mobile phone, tablets even more so with the capability to drive 113x more traffic.
Video is set to have the highest growth rate of any mobile application in the next 5 years, which is why a mobile video marketing strategy is essential for brands. Keep reading ReelSEO for strategy advice and tips about optimising your content for mobile.
Mobile data traffic is increasing at a huge rate, and a new study from Cisco confirms that by 2020, video will account for a staggering 75% of that traffic. That’s up from 55% in 2015. The statistics for North America are even higher, coming in at over 77%.