The construction market in Australia is one of the largest and fastest growing sectors in the country, and standing out in a flooded market is a tough task. Trust is a critical factor in this industry, and it can be the difference between closing deals or losing them.
Using video in your marketing strategy is almost indispensable for building companies, as it is the most effective tool to create trust between company and client.
Let’s check some not so new, but still very relevant stats:
- According to an Australian Real Estate Group, real estate listings that include a video receive 400% more inquiries.
- 52 % of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
- Having a video on the landing page of your site makes it 53% more likely to show up on page 1 of Google. (Source: Mist Media) If you’re into your stats, you can check out: https://www.virtuets.com/
Okay, so the bullet has been bitten and you’ve said “YES, I need this video thing!”, but you lack ideas. No stress, here you can find ‘6 VIDEO IDEAS FOR CONSTRUCTION COMPANIES’.
1. VIDEO BUSINESS CARD
This is probably the best video marketing asset. It’s the one that sits on the homepage of your website that explains WHAT YOU DO, WHY YOU DO IT and HOW YOU DO IT. Most importantly, it gives viewers an experience. An experience of your company. One they can connect with by not just hearing it, but seeing it.
The Video Business Card is designed to create relationships, build brand awareness, save valuable time for business owners (the video does all the explaining to prospects for you), and increase sales (when people know you, they are more willing to spend their hard-earned). So in video terms, it’s the full package!
2. VIDEO TESTIMONIAL/CASE STUDIES
A Testimonial video is in one word, POWERFUL. If trust is a critical factor in the construction industry, this is the video that will provide it in spades. It delivers evidence that your company is as good as it says it is. What’s better than you saying how good your business is? Having a client say it!
Check out our testimonial videos: CLICK HERE!
3. TEAM/OFFICE INTRODUCTION VIDEOS
These videos drive culture, branding and personality by bringing a clear focus on the face of the people behind the company. People buy from people, so don’t be shy in promoting staff members across all levels. It can also have a positive effect on team motivation and showcase what it is like to work within the company which, if expanding, will be helpful in finding the right future employees.
4. INTERVIEWS WITH PROFESSIONALS
Interviews with other business leaders who are related to the same industry conveys you like to support other companies. Not only that, it will be a great source of information for your clients that will draw a lot of attention. What kind of professionals could they be?
- Interior Designers
- Insurance Agents
- Home & Maintenance (Painters, Carpenters, Roofers, Tilers, Plumbers etc.)
- Real Estate Agents
- Moving Companies …. just to name a few!
5. TIP VIDEOS
Tip videos have high engagement rates as they are an education tool for your customers. How can you make your clients life easier? How can you bring value to them? In business, insider knowledge becomes second nature and you can forget that outsiders would find this info valuable.
Here some ideas:
- Latest Home Design Trends
- Seasonal Tips (ie. 5 Tips To Get Your Home Summer Ready)
- Landscaping / Gardening Tips
- Tips for Organising Your Home
6. BLOOPER VIDEOS
It’s pretty simple really, people love watching other people make mistakes. The best part – it displays a very human element which everyone can relate to on a “people level”. And we all appreciate someone who can laugh at themselves. So, why would a blooper video be a good marketing tool? That’s what marketing is, content that connects.
It just so happens we created a Blooper Video for us and the engagement was huge… because it’s 100% real!
Enjoy: Dreamcube Blooper Video