Construction Video Production
Creating a marketing video for businesses within the construction industry can be a challenge. To be successful, they must take a collaborative approach and build trust with distributors, developers, and contractors.
The construction industry is also highly visual. Clients want to see evidence of successful prior projects while others might want a concept video for a new project. Video is a diverse medium, appealing to a wide audience of construction stakeholders. Video also builds trust, because it shows that a business can not only talk the talk but walk the walk.
With that said, let’s take a look at five ways that videos can be used to market a construction business.
Brand story videos hosted on the company website serve as the virtual shop front to a construction business. Often, they are the first point of contact for a potential client who is seeking to answer these questions:
Brand story videos hosted on the company website serve as the virtual shopfront to a construction business. Often, they are the first point of contact for a potential client who is seeking to answer these questions:
- What is the business about? Why do they exist and how do they achieve success?
- Does the business have a personality? In other words, does it have sound culture, goals and values?
- Does it have broad industry knowledge and confidence in what it does?
- What do past clients say about its work? Does it approach projects in a collaborative and transparent manner?
There is no greater measure of success and reliability than the inclusion of positive testimonial videos. Testimonials can help provide engaging marketing for construction companies as clients place high importance on word-of-mouth advertising and positive prior reviews. In fact, PR agency Sutherland Weston found that 90% of clients are influenced to make purchasing decisions after having watched video testimonials.
Testimonial videos build trust and speak volumes about what a particular company is like to work with. Clients will want to know that the company produces a high-quality product. They’ll also want assurances that it can deliver under pressure when faced with tight budgets and construction deadlines.
Process videos are important because they create transparency, which is defined as the ability of processes to be communicated and understood by stakeholders, clients, suppliers, and contractors alike. At its core, transparency is about collaborative project management. It seeks to ensure that key project information is available to all stakeholders, regardless of their position or role within a project.
Process videos can be used in a variety of situations that require collaboration and visibility within a project. They also improve productivity and safety, because the most common problems in a given process are identified and then mitigated against before they occur. This leads to better decision making, increased safety, and higher quality work.
Walkthrough videos serve a few different purposes. They can be used in conjunction with brand stories to communicate particular building methods, highlighting how the business innovated or overcame challenges.
Walkthrough videos can also be created as part of a concept plan with 3D rendering software. This gives the client a realistic representation of the final product and enhances the credibility of the construction business.
Other walkthrough videos can be produced while a build is in progress. In the event of repairs or changes to project scope, these videos give businesses an efficient and cost-effective means of relocating important services such as electricity and plumbing.
Safety training videos
It is hard to imagine an industry that takes safety training more seriously than the building industry. But with the increased focus on safety, there also comes an associated increase in cost. While businesses have no choice but to absorb some industry training – such as white card certification and renewal – company specific training can usually be enhanced with video.
First, video is more engaging to employees – making them much more likely absorb the training effectively. Safety training videos are also more cost-effective to produce and lessen the learning curve associated with developing new skills.
Construction companies operate in a large and diverse market that is also highly competitive. Those who choose to ignore construction marketing video in their operations will be left behind.
It is trust that ultimately drives business to consumer and business to business relationships. Building construction videos must be utilised in every facet of business operations – from marketing via brand stories to delivering the finished product. These videos also improve the efficacy of safety training and create collaborative and transparent businesses that thrive.
Speak to us about building construction videos for your business
Are you ready to be a market leader by utilising construction video production? Get in touch with the experienced team at DreamCube Productions today.
Why is Construction Video Production Important?
When it comes to marketing for construction companies, trust is essential. And the quickest and easiest way to build trust is through video! Construction Video production tells your potential customers you can do the job as well as you say you can. They also help drive traffic to your website and social media channels. Whether you want to showcase a build from start to finish, help the world get to know you or share your expertise, video marketing is the best way to do it.
How much does it cost?
Video production is a long-term investment rather than a short-term win. The investment cost is a combination of the scale of your project and the value of the product. To ensure that your money spent is exactly that, an investment, we take our time to discover what your goals are, strategize, then develop a plan that will drive your business forward with video. Every video production is different when it comes to pricing and we do everything we can to exceed your expectations
How involved will I need to be?
You can be involved a little or a lot, it’s totally up to you. At DreamCube Productions, we love working closely with clients to ensure that we can produce the best videos possible. This means you can help with everything from planning and brainstorming ideas, to editing and producing the final product.
Will my video be high-quality?
Yes, all of our marketing videos for construction businesses are produced in high-quality. So not only will you have a fantastic piece of content to share with customers across multiple platforms, but it will also look great.
Will filming disrupt our worksites?
Filming doesn’t need to disrupt your worksite. We can capture content in a way that doesn’t not interface with workers so you don’t have to worry about costly delays getting in the way of your day. We pride ourselves on quick turnaround times and working in a way that suits your schedule.