Construction Video Production

With that said, let’s take a look at five ways that videos can be used to market a construction business.

Brand story videos hosted on the company website serve as the virtual shop front to a construction business. Often, they are the first point of contact for a potential client who is seeking to answer these questions:

Brand story videos hosted on the company website serve as the virtual shopfront to a construction business. Often, they are the first point of contact for a potential client who is seeking to answer these questions:

• What is the business about? Why do they exist and how do they achieve success?
• Does the business have a personality? In other words, does it have sound culture, goals and values?
• Does it have broad industry knowledge and confidence in what it does?
• What do past clients say about its work? Does it approach projects in a collaborative and transparent manner?

There is no greater measure of success and reliability than the inclusion of positive testimonial videos. Testimonials can help provide engaging marketing for construction companies as clients place high importance on word-of-mouth advertising and positive prior reviews. In fact, PR agency Sutherland Weston found that 90% of clients are influenced to make purchasing decisions after having watched video testimonials.

Testimonial videos build trust and speak volumes about what a particular company is like to work with. Clients will want to know that the company produces a high-quality product. They’ll also want assurances that it can deliver under pressure when faced with tight budgets and construction deadlines.

Process videos are important because they create transparency, which is defined as the ability of processes to be communicated and understood by stakeholders, clients, suppliers, and contractors alike. At its core, transparency is about collaborative project management. It seeks to ensure that key project information is available to all stakeholders, regardless of their position or role within a project.

Process videos can be used in a variety of situations that require collaboration and visibility within a project. They also improve productivity and safety, because the most common problems in a given process are identified and then mitigated against before they occur. This leads to better decision making, increased safety, and higher quality work.

Walkthrough videos serve a few different purposes. They can be used in conjunction with brand stories to communicate particular building methods, highlighting how the business innovated or overcame challenges.

Other walkthrough videos can be produced while a build is in progress. In the event of repairs or changes to project scope, these videos give businesses an efficient and cost-effective means of relocating important services such as electricity and plumbing.

It is hard to imagine an industry that takes safety training more seriously than the building industry. But with the increased focus on safety, there also comes an associated increase in cost. While businesses have no choice but to absorb some industry training – such as white card certification and renewal – company specific training can usually be enhanced with video.

First, video is more engaging to employees – making them much more likely absorb the training effectively. Safety training videos are also more cost-effective to produce and lessen the learning curve associated with developing new skills.

People love to see a good transformation. That’s why shows like The Block are so popular.
Crafting high-quality before and after videos is a great way to showcase your work and demonstrate your expertise.

It also humanises your brand and allows viewers to better connect with you and your team.

Lastly, it can help potential customers visualise how you could transform their property and enhance their lives. 

Construction companies operate in a large and diverse market that is also highly competitive. Those who choose to ignore construction marketing video in their operations will be left behind.

It is trust that ultimately drives business to consumer and business to business relationships. Building construction videos must be utilised in every facet of business operations – from marketing via brand stories to delivering the finished product. These videos also improve the efficacy of safety training and create collaborative and transparent businesses that thrive.

Speak to us about building construction videos for your business

Are you ready to be a market leader by utilising construction video production? Get in touch with the experienced team at DreamCube Productions today.

Check out how we can help your video journey!