What is a content video?
If you need to deliver useful content to your current or potential clients or employees, then a content video is the best option.
Content videos should be created in such a way that they provide value to the viewer. You might use them to support your brand image or inform customers of your products and services.
Alternatively, you might use them internally for training purposes or to communicate with your employees in an inspirational fashion.
Whatever your intended audience, note that there has been a clear shift to video content. People simply prefer to watch content over reading it, for example.
What are some of the benefits of content videos?
Content videos break down barriers. They are an effective way of building trust with potential customers, helping them overcome their natural fear or skepticism.
This has the added benefit of increasing conversion rates. A well-informed buyer is a confident buyer, after all!
Video content is also beneficial to your bottom line. Custom videos that address common problems save you employing large customer care teams.
We have already noted that people prefer watching video content. Use this to your advantage by delivering staff training in video format. This increases the odds that they’ll stay engaged for the duration and really absorb what you are trying to teach them.