What is a Testimonial video?
A Testimonial video is one of the most effective marketing methods there is.
Why? Because testimonials show social proof, and social proof builds trust.
While your job is to build trust with your audience, this takes time. In the first instance, consumers always trust other consumers – especially if they can see and hear them in a testimonial video.
However, these videos need to be well thought out. They need to tell a story and take the prospective customer through the journey of an existing one. The storytelling must also elicit an emotional response – preferably positive in nature!
In other words, the story must resonate with them and motivate them to become a customer.
You might have watched testimonial videos in a variety of different formats. They are also called customer success stories, case study videos or customer experience videos.
Why Our Clients Love Testimonial Videos
They lead to higher conversion rates
This goes without saying, but clients enjoy higher conversion rates when they partner their offers with case study videos.
They build social proof
As the saying goes: people don’t care about your product, they only care what your product can do for them.
Prospective clients want to know how your product or service has improved the quality of life for existing clients. Social proof shows that your business has nothing to hide and has experience in meeting client needs.
They are a versatile sales tool
Testimonial videos are extremely versatile. You can use them in your:
- Landing pages
- Quotes, tenders and proposals
- Emails, email sequences and email signatures
- Video brochures
- Follow-up correspondence with leads who didn’t buy the first time
- Sales meetings