03 8600 6916Stories have always been a natural form of communication. But why tell it, when you can show it?
Visual Storytelling In Business
As social beings, people love to tell stories. From the time cavemen sat around campfires and told stories of a fishing trip gone wrong to the modern-day platform that is digital and social media, it’s stories that connect us to one another. But in the business world, why do so many avoid sharing the story of why they exist?
For too long, brands have been caught up in sales, data, facts and figures that they have forgotten to create an experience that moves people into action. To immerse them into your story. To engage and remember. This is visual storytelling.
Visual storytelling advertising allows you to create a powerful, empathetic message through video content. By simply sharing your brand‘s story, you can open the door to people’s imagination and plant your message inside their minds, without them even realising.
Take Your Visual Storytelling To The Next Level With a Digital Video Business Card
Visual storytelling is a great marketing tool, and so is a video business card. But don’t let the business card bit fool you – it’s so much more than that.
A video business card is the full package and serves as a brand video story. This innovative digital video can sit on the homepage, or any other page of your website for that matter. It visually explains to potential customers and clients: who you are, what you do, and how you do it.
A video business card isn’t you’re average promotional video. It’s a deep dive into your business, a way to keep ahead of your competition, and a tool to increase brand awareness, credibility and customer engagement.
Before creating your video business card, we’ll explore what makes you unique to competitors and develop a production plan that helps your business stand out in the marketplace.
Some Of Our Favourite Stories
Our Visual Storytelling Process
Goals
Every successful video needs to begin with a clear objective. How do we track it’s success if we don’t have a clear goal in mind from the outset? If you are unsure, we can work with you to figure them out and put the steps in place to achieve them.
Audience
Now that we have your “what”, we need to discover your “who”. In simple terms, who is your target audience and how do you want to make them feel after watching your story? Once we’ve identified this, we will understand the action your audience needs to take after watching your video.
Plan
Now we need to plan the steps in order for the production to reach your objectives. There may be instances where it may require multiple stories or videos to be suitable and/or adaptable for the different platforms. We will also map out a step by step strategy for distribution.
Message
This is the time to lay out a message that will differentiate you from the competition. We are strong believers in authentic delivery, so whenever possible we avoid scripting. Your message deserves much more than that. We have found that asking the right questions at the right moments allows us to pull the gold nuggets of information required for a memorable and impactful story.
Implement
Now the fun starts by putting all the pieces of the storytelling puzzle together and bringing it to life. You won’t be dumped with the video and wished “good luck”, we’ll stick with you every step of the way to ensure your videos are successful in reaching your goals.
