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Construction Video Production: How to use video to build your business sky-high
Building construction video production is a crucial component of any business in the competitive construction industry. To be successful, they must take a collaborative approach and build trust with distributors, developers, and contractors. The construction industry is also highly visual. Clients want to see evidence of successful prior projects while others might want a concept video for a new project. Video is a diverse medium, appealing to a wide audience of construction stakeholders. Video also builds trust, because it shows that a business can not only talk the talk but walk the walk. With that said, let’s take a …
Why Visual Storytelling is Your Way To Success
Visual storytelling is an essential part of any business wanting to reinforce its brand. But when some businesses are asked to tell their story, they have nothing to fall back on. Instead, they point the potential customer to a list of their products or services. However, consumers want some degree of emotional connection with a brand before they decide to purchase – irrespective of how valuable the product may or may not be. Starting with why the product or business exists then gives clues as to how the product may be sold. Articulating the why can be difficult, but visual storytelling is a good …
4 Proven Steps to Find Your Dream Client with Video
When you are first reaching out to potential clients, you do not want them to be any old client. No, you want to them to be your dream client. Your dream client is anyone who resonates with your video content and what you have to offer as a business. Of course, this type of client may fall slightly short of what you had in mind. That’s why they’re called dream clients after all. But by understanding who you want to target and why, you will naturally attract customers whose qualities or values are a good fit for your business. Ultimately, …
7 Secrets of a Successful Video Marketing Campaign
Everyone says that video marketing is an essential part of marketing your business, but have you ever wondered what separates a good video from a great one? A video that simply entertains from one that results in people buying your products or services? Luckily for business owners, there are some things you can do to maximise the quality of your video marketing and get your message across effectively. Here are 7 secrets of a successful video marketing campaign. 1. Do not sell, tell a story Most people hate being sold to, but they love a good story. In your video …
5 Different Instagram Video Sizes
So, let’s talk about Instagram Video. Insta, once considered a “still image only” destination to showcase your happy snaps to the world, has made a significant shift towards supporting video in multiple ways. In general, video is HOT right now, especially in business. The wizards behind the Insta brand recognised this and boom, eventually creating their own TV Channel – IGTV, which is now a key cog in many businesses Marketing Strategies. You’ll probably be thinking, “but WHY I should use Instagram in my Video Marketing Strategy?” Well; 1 BILLION people use Instagram every month. 63% of Instagram users log in at …
3 Tips for Creating Powerful Testimonial Videos
As we mentioned in our latest blog “3 Reasons Why Video Testimonials are Important”, video testimonials are indispensable for companies. Besides the fact that video is the most powerful marketing tool, testimonials in video format are real and persuade sales messages with emotions. These benefits make video testimonials the strongest sales tool that doesn’t come directly from your sales team. More powerfully, they come straight from the mouth of satisfied customers. How great is that?! If you are ready to step up and use this potent asset for your business, here are a few tips for getting them right: 1. …
Basic Strategies to Make Melbourne Video Marketing Online a Success for Your Website
The world has seen the rise of online business websites over the years. In Melbourne alone, thousands of businesses can now be found in the internet. This is why for the past couple of years video production for online marketing has become the go-to strategy of most website owners around the globe to boost the popularity of their brand. This marketing strategy is one of the most creative ways to successfully reach out to your customers. Videos are always like a shag on a rock when it comes to social media. Plus, in just a matter of seconds you can …
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