It’s not too hard to see why video marketing is so popular these days.
It is the easiest and most enjoyable way to get to all the information you crave in the shortest time possible.
There’s no surprise that in the latest IAB/PwC Online Advertising Expenditure Report, the figures showed strong growth in both video and digital advertising revenue hit $2.2 billion for the September quarter in 2018, representing a 13.2% increase on the previous year.
As a result, to keep ahead of your competition, you have to use video in your marketing assets. Companies are using video for two main purposes: brand awareness and credibility, and customer engagement.
And the best way to showcase this, is the VIDEO BUSINESS CARD.
What is the Video Business Card?
In short, it’s the video that sits on the homepage of your website that explains, WHAT YOU DO, WHY YOU DO and HOW YOU DO IT. But most importantly, it shares your company’s passion with your customer.
The Video Business Card is designed to create relationships, build brand awareness, save time (the video does all the explaining to prospects for you), and increase sales (when people know you, they are more willing to spend their hard earned).. so in video terms it’s the full package.
The Video Business Card is a deep dive into your business, we find what makes it tick, how you’re different to your competitors and create an engaging production that helps your business stand out in the market place. If you don’t stand out, well, you will have to enjoy the fruits of constantly being in a price competitive market.
No doubt, some of business owners might think they don’t need it as other marketing techniques are successful, but if for a company to go to another level, video must be a part of the marketing campaign. By educating your prospect before they make first contact, conversion rates go through the roof.
The Video Business Card is not just promo video about spruiking your products. At the end of the day, no one really cares about. People just want to know how your product or service provides a solution to a problem they have.