What is IGTV and HOW does it work on Instagram?

If you keep seeing IGTV videos but don’t know how you can use them in your business account, here’s some information for you.

What is IGTV?

IGTV is a video app that you can use with Instagram. This app is designed so you can watch videos however you like to hold your phone; vertically or full screen… no need for any other cameras or gadgets! As far as cost-effective ways to use video in your marketing plan, it’s right up there. And better than all, IGTV doesn’t have a pesky 60-second video limit, it’s a full hour.

How amazing?!

Using it is pretty straightforward. You don’t have to go searching for videos that you’ll like, based on your interests and follows, the videos appear in your Insta feed. You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.”

How does it work on Instagram?

First of all, when you decide IGTV is a match for your marketing plans, you need to download the app… because it ain’t the same as general Insta, kinda like what Messenger is to Facebook.

Then you need to sign into the app with your Instagram account. To create a channel, click on the setting icon and “create channel”.

Congratulations… you have an IGTV channel! ?

Confused about uploading a video to IGTV?? Follow these easy steps; https://1l.ink/45V4DKG

For best viewing results, videos should be filmed in portrait mode at a ratio of 9:16. If it’s bigger, you will experience some cropping. You’re unable to record a video from within IGTV unlike Insta, you can only upload from your galleries.

After you have uploaded, write a title and add a description with relevant keywords so people can find the video easily.

Also, add hashtags and tag other accounts as it will help reach more audiences.

Lastly, you don’t have to show your IGTV video on your Instagram feed. Choose opt-in to IGTV Preview, the video will then appear in your follower’s feed and your profile’s grid. However, including the video in your feed will help to gain more views and achieve greater traction.


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