Why Every Business Should Use Recruitment Videos in 2024

Should you spend time and energy creating recruitment videos?

It’s no secret. Australia is experiencing a staff shortage, with over 400,000 unfilled jobs. And this is particularly true in the building industry.

In fact, it’s such a big issue that over 33% of businesses in the construction industry have difficulty recruiting staff. Experts estimate that there is currently a shortage of around 80,000 tradespeople in the construction sector

Sure, this can be good news for employees looking for better working conditions. But it means that competition is tough for businesses looking for staff.

Now, if you’re struggling to hire, you might also struggle to complete projects on time. And this can impact your reputation and bottom line.

That’s where recruitment videos come in.

Recruitment videos are the best tool to attract qualified employees and ensure they choose you over your competition.

And here are six ways recruitment videos can help you.

Increased Engagement

Videos tend to grab the attention of potential candidates better than text or images alone.

In fact, recent research found that people viewed job advertisements with videos 12% more than those without videos. And these ads also had a 34% higher application rate than ads that only featured text.

That’s because, as human beings, our brain processes images 60,000 times faster than text! Besides, videos can turn long job descriptions into more digestible job postings.

Conveying Company Culture

The best way to convey your company culture is on camera.

High-quality visuals showing behind the scenes can help provide:

• An overview of your company’s culture
• An idea of your company’s values
• A glimpse into your company’s working environment.

And this allows candidates to better visualise themselves working for you.

Videos have an authentic and personal feel that can’t be replicated with text and images only. This is a great example we created for Village Therapy.

Improving Hiring Speed

As a busy business owner, you’re probably juggling a million things at once. And recruiting employees is only a tiny part of your job.

The great news is that recruitment videos can reduce the recruitment process by allowing you to only attract people who are genuinely interested in the job.

And this saves you time on interviewing candidates who aren’t the right fit for your company.
That’s right.

By providing candidates with a preview of the job and company, recruitment videos help them understand if they are a good fit for the position before applying.

And this, in turn, ensures you only attract candidates who are interested in the job and are more likely to accept the offer.

Providing A Better Candidate Experience

Recruitment videos provide a better candidate experience because they offer a more engaging and interactive way for candidates to learn about your company and the advertised role.

They can save candidates time and effort by offering a clear and concise overview of the job. And this will help them make more informed decisions.

Besides, recruitment videos offer a more personalised and immersive experience for candidates. And this is a great way to improve their perception of your company and increase the likelihood they accept your job offer.

Recruitment Videos Are Cost-Effective

Recruitment videos are an effective way to provide an introduction to the company and the role. Therefore, they can save you time and money by reducing the number of screening interviews or phone calls needed.

As mentioned before, they also prevent you from attracting and interviewing candidates who might not be the right fit for your company.

What’s more, recruitment videos can be used across many platforms. And this allows you to reach more candidates without paying for each view or click.

Also, instead of using recruiters or going to job fairs, you can use your videos to increase your visibility.

Demonstrating Your Company’s Expertise

Sure, you can write a long job ad explaining that your company is the best in the industry. And you can list all of your company’s achievements and rewards. You could also direct candidates to your social media and invite them to check your latest projects and clients’ testimonial.

But to attract qualified staff in a competitive recruiting environment, the best approach is to show them what your company is about. A recruitment video allows you to feature specific employees and demonstrate their expertise.

This can help potential candidates understand the depth of knowledge of the staff and the company’s expertise. It’s also an engaging and interactive way to showcase the company’s success stories and achievements.

This video we created for The Foot Centre Group is a great example of how a recruitment video can help you convey your company culture.

And it’s also a great way to explain your mission, values, and services in a concise and engaging way.

5 Ways To Create Engaging Recruitment Videos

As discussed in this article, recruitment videos can be a powerful tool for you to attract top employees and differentiate yourself from your competitors.

By showcasing your company’s culture, mission, and values, you can create a much more immersive experience for potential candidates. And this, in turn, can help convince them to choose your company over your competition.

Here are five tips for creating engaging recruitment videos:

• Focus on telling a story that showcases your company culture and values.
• Keep it short and sweet, ideally under 2 minutes in length.
• Incorporate employee testimonials to convey authenticity.
• Use high-quality visuals and audio to create a professional and polished look.
• End with a clear call to action, encouraging viewers to apply for open positions.

Do You Need Help Creating Recruitment Videos To Attract Qualified Employees?

At DreamCube Productions, we’re passionate about video production. Therefore, we love helping businesses create engaging corporate video content that resonates with their audience. And our mission is to use our experience and expertise to help you achieve your goals.

Our team of experienced videographers and marketing experts can help you create a compelling recruitment video that showcases your company’s unique culture.

This way, you can attract suitable candidates for the role advertised.

So, if that sounds like what you need, don’t hesitate to get in touch! We’d be happy to discuss your needs and see how we can help.