When you are first reaching out to potential clients, you do not want them to be any old client. No, you want to them to be your dream client. Your dream client is anyone who resonates with your video content and what you have to offer as a business.
Of course, this type of client may fall slightly short of what you had in mind. That’s why they’re called dream clients after all. But by understanding who you want to target and why, you will naturally attract customers whose qualities or values are a good fit for your business.
Ultimately, dream clients are excited about your business and what it has to offer. They are not just doing business with you because of your low prices. They are, in fact, your biggest fans who love your products or services and will happily tell their friends.
With that said, here are some proven steps to find your dream client with video marketing.
Define your niche
Defining your niche is the first and most important step. But there are two parts.
Firstly, determine what your area of expertise is and how a product in that area might be able to help someone. Then, you must get ultra-specific on your target market. In other words, who are you most likely to do business with? Who would most benefit from your offering?
Start by asking yourself the following questions:
- What is their age demographic?
- What is their average annual income?
- What are their hobbies or interests?
- What is their marital status? Do they have kids?
- What are their video content habits? That is, where and when do they like to consume video content?
Find their pain points
A pain point is simply a specific problem that a member of your target audience is currently experiencing. Often, a prospective client will understand their problem and be looking for solution. But sometimes, they will not be aware of the problem or the solution.
Specific problems will vary according to the niche you operate in. Mostly they will be related to a lack of time or money. Clients may also want to increase productivity or lack the required knowledge to get the job done.
To find your audience’s pain points, you really have to listen to them. Ask open ended questions that require detailed answers. Keep in mind that the answers will be highly subjective – two people may have the same problem but for entirely different reasons.
Create a video that talks directly to them
Once you understand your niche and their pain points, it is time to reach out to them. Your job is to convince a dream client that your business is right for them. In other words, you must detail how you can solve their problems.
Above all, you have to communicate in a way that resonates. While they might appreciate your expertise, they only really care about how you can make their life easier. Resist the temptation to use technical jargon or industry buzzwords. Instead, determine how your clients describe their problems to others and then mirror this style of language back to them.
While your exact strategy will differ depending on the platform, it is a good idea to keep your message short and sweet. Start with a hook to capture attention, and then show you understand their pain points and have devised a way to solve them. Lastly, include a call to action to direct the prospective customer to the solution.
Choose your social media channel
Your choice of social media channel will largely depend on your target audience. If you have done your research properly, you will know where they like to congregate. Bonus points if you know what time of day they are most active or what type of content they like to share!
Ensure that the right message is heard by the right audience. For example, it would be a waste of resources to create video content for Facebook when your audience hangs out on Instagram.
In any case, a targeted video marketing campaign is the best way to attract your dream client. By not spreading yourself thinly over too many social media channels, you avoid wasting resources on platforms your dream client does not use.
When businesses listen to the needs of their target audience and plan video content accordingly, it is only natural they will attract their dream clients.
But before any content strategy is devised, your dream client and the niche they occupy must be identified. Only once this is done can you effectively reach out to them via video marketing.
To convert prospective customers into dream clients, you must speak their language and avoid losing them with overly complex terms. Consumers are bombarded with marketing on a daily basis, but you can use this to your advantage. Craft a message that cuts through the noise, identifying your clients needs and how you can help them solve their problems.
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