Farmer Vs. Hunter Real Estate Agents: What’s The Difference?

5 Minute Read
December 01, 2023

The real estate world is dynamic and ever-changing.

And this requires professionals to adopt different approaches to achieve success.

Now, in the real estate industry, there are two prevalent styles of agents:

  • Hunter real estate agents
  • Farmer real estate agents

Both approaches have their pros.

But understanding the differences between them can help you identify your preferred style.

And this will help you enhance your performance in the industry.

In this article, we’ll delve into the characteristics of farmer and hunter real estate agents.

We’ll examine the pros and cons of each style. And provide guidance on identifying which approach aligns with your strengths and goals.

What’s a Hunter Real Estate Agent?

Hunter real estate agents are aggressively pursuing opportunities.

They have a proactive and assertive approach to acquiring new clients. And so do they when it comes to closing deals.

To reach their goal, they rely on a few qualities that set them apart.

Pros of Hunter Real Estate Agents

  • Strong prospecting skills

Hunters excel at identifying potential leads and generating new business. And to do so, they use cold calling, door-knocking, and networking.

  • Quick to seize opportunities

Hunter real estate agents are vigilant in the market. They’re always on the lookout for potential buyers or sellers. And this allows them to often be the first to discover and act when new opportunities arise.

  • Thrive in competitive environments

Hunter real estate agents are driven by challenges. They have a competitive spirit, which motivates them to:

  • Outperform competitors
  • Secure valuable listings
  • Close deals

Cons of Hunter Real Estate Agents:

  • Transactional focus

As discussed, hunter real estate agents focus on acquiring new clients. They have a more transactional approach. This means that they could prioritise immediate results over long-term relationships.

  • Limited time for nurturing relationships

The constant search for new leads and deals may leave little time for cultivating strong client relationships. And this can impact referral-based business in the long run.

  • Higher pressure and stress

The relentless pursuit of new business can create high-stress levels for hunter real estate agents.

What’s a Farmer Real Estate Agent?

Farmer agents have a more nurturing and relationship-oriented approach to real estate.

They’re all about cultivating lasting relationships.

That’s why they prioritise building long-term connections. And invest time and effort into maintaining strong client relationships.

Pros of Being a Farmer Real Estate Agent:

  • Relationship building

Farmer real estate agents excel at fostering genuine connections with their clients. They focus on trust, rapport, and long-term satisfaction.

This leads to repeat business and referrals over time.

  • Focus on client needs

They take the time to deeply understand their clients’ requirements, preferences, and goals. This allows them to tailor their services to meet those needs effectively.

  • Reputation and credibility

Farmer real estate agents often enjoy a positive reputation within their networks. They benefit from the trust they have built with clients and their community.

Cons of Being a Farmer Real Estate Agent:

  • Slower initial growth

Farmer real estate agents may experience slower business growth compared to hunters.

That’s because building relationships takes time and patience before yielding significant results.

  • Potential complacency

A strong emphasis on maintaining existing relationships can lead to complacency. As their referrals increase, they might be less driven to actively seek out new opportunities and expand their client base.

  • Balancing personal and professional boundaries

Farmer real estate agents maintain a high level of personal involvement and emotional investment in client relationships. And this can sometimes blur boundaries and impact work-life balance.

Are You a Farmer or Hunter Real Estate Agent?

If you want to succeed long-term as a real estate agent, you need to find your preferred approach. That’s because it will ensure personal fulfilment.

Here are some tips to help you identify whether you lean more towards the hunter or farmer style:

  • Reflect on your strengths and preferences

The first one might seem obvious, but it’s a good exercise.

Assess your natural inclinations, strengths, and personal preferences regarding business development and client relationships.

  • Evaluate your networking and prospecting strategies

Consider the tactics you use to acquire leads and clients.

Do you excel in proactive outreach?

Or do you prefer building relationships gradually?

  • Assess your long-term goals

Reflect on your goals and aspirations in real estate.

Are you primarily focused on high transaction volumes?

Or would you rather cultivate strong client relationships?

  • Seek feedback from clients and peers

Ask for feedback from clients and colleagues to gain insights into your strengths and areas for improvement.

Their perspective can provide valuable insights into your approach.

  • Take a quiz

We’ve created a 45-second QUIZ which will provide the answer. Not only that, but you’ll also get some tips tailored to your unique selling style.

Photo of 3 agents discussing, text asks if they're "Hunter" or "Farmer". Quiz takes 45 sec.

Need Help Finding Leads?

As a real estate agent, whether hunter or farmer, it’s important to stay up to date with the latest marketing and sales trends.

New tactics, such as video marketing, can help you generate leads.

After all, 81% of marketers say video marketing helps them generate leads!

And the great news is that helping real estate agents find leads through video marketing is right up our alley!

Our mission is to create beautiful real estate videos for your business. This way, you can reach more potential buyers and sellers.

So, if this sounds like what you need, don’t hesitate to get in touch!

We’d love to help.

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