What if we told you that a person watches, on average, 17 hours of online video content per week? And that people are 52% more likely to share marketing videos than any other type of marketing content.
Video consumption isn’t going anywhere.
And that’s why marketers have latched onto the video marketing trend over the last few years.
Yet, not all platforms are created equal when promoting marketing videos.
And with so many options available, it can be hard to know where to post your videos for maximum reach.
That’s why we’ve put together this guide for you.
Your website is prime real estate for your marketing videos.
It’s the perfect place to showcase your brand personality through high-quality videos. And help web visitors better connect with your brand and understand your offer
Here are some video ideas for your website:
But where should you post these videos on your website?
Well, featuring a video on your landing page can increase your conversion rate by up to 86%!
And we’d also recommend posting marketing videos on your blog.
Because it will help boost your SEO rankings.
In fact, web pages with a video are 53x more likely to rank on Google’s first page.
Adding videos to your blogs can increase your chances of ranking among the top search results.
‘’66% of consumers cite short-form video content as the most engaging type of social media’’.
In 2023, consumers crave short-form video content more than ever.
That’s why Insta Reels have been gaining so much traction. In fact, they now account for 20% of all activity on the platform!
They are so important that the algorithm favours them over image posts.
So, brands crafting high-quality Reels are rewarded with broader reach and exposure.
Here’s why posting Reels on Instagram is so important:
With the popularity of short-form video content, Reels provide an opportunity to showcase your brand to a broader audience.
Reels allow you to tell compelling stories in a concise and captivating format.
- Showcase your services
- Demonstrate your team’s abilities
- Share behind-the-scenes glimpses in a creative manner
Reels allow you to connect with your audience on a more personal and authentic level.
By sharing relatable and entertaining content, you can build a stronger emotional connection with your followers.
And this, in turn, can help you establish trust and loyalty and generate qualified leads.
Engaging and shareable content can quickly reach a larger audience, and become viral.
Over the last four years, TikTok has quickly become a powerhouse on social media.
The app now boasts over 1 billion active users worldwide. So, it’s a no-brainer for companies looking to connect with their audience online.
Now, a lot of businesses are still skeptical.
They believe the entertaining type of content TikTok users love to watch might not be the best fit for a brand
But the reality is that 78% of SMEs that use TikTok marketing have experienced a positive ROI.
Crafting captivating and innovative marketing videos that resonates with the TikTok community can help generate more leads and sales.
YouTube is the second largest search engine in the world.
And with over 1 billion hours of video watched on YouTube every day, it’s also the second most popular social media platform.
So, if your brand isn’t on YouTube yet, you’re missing out on tremendous reach and exposure.
Here are some tips to maximise the reach of your marketing videos on YouTube:
Compelling Titles and Thumbnails
You only have a few seconds to grab your viewers’ attention.
So, use attention-grabbing titles that accurately represent your video’s content. And use visually appealing thumbnails to prompt viewers to click.
Combining an intriguing title and an eye-catching thumbnail can significantly improve your video’s click-through rate.
Engaging and High-Quality Content
Your tile and thumbnail must be on point.
And so should your content.
Focus on creating valuable and engaging content that captivates your audience.
Provide informative or entertaining content that aligns with your target viewers’ interests and preferences.
And make sure your marketing videos are well-produced, with good audio and visuals, to enhance the overall viewing experience.
Optimise Video Descriptions and Tags
Optimise your video descriptions with relevant keywords. You should also include a concise summary of the video’s content.
Lastly, use appropriate tags that reflect the video’s topic to improve discoverability.
Consistent Upload Schedule
This step is often overlooked by busy marketers or business owners.
Yet, consistency is key in maximising the reach of your marketing videos.
So, establish a consistent upload schedule to build anticipation and keep your audience engaged. And make sure to release new content regularly.
This will help maintain viewer interest, and encourage potential customers to contact you.
Promote and Engage
Once your video has been uploaded, time to actively promote your content across all your platforms, and through collaborations with brands and influencers.
One of the best ways to create engagement on YouTube is to ask questions, respond to comments, and foster a sense of community on your channel.
LinkedIn boasts over 875 million people.
And just like the other platforms, LinkedIn has recently updated its algorithm to favour video content. This allows the social network to satisfy users’ appeal for video content.
Video content has become so popular on LinkedIn that 79% of marketers report seeing an increase in qualified leads after posting a video.
Here are five best practices to drive engagement on your LinkedIn videos:
- Hook the viewer within the first three seconds
- Design your marketing videos with the sound off
- Keep it under 60 seconds (under 15 seconds for LinkedIn ads)
- Use power words in your CTA
- Write a compelling post to support your marketing videos
How Can DreamCube Production Help You With Your Marketing Videos?
In the ever-evolving world of video marketing, choosing the right platforms has never been so important to maximise your reach and connect with your target audience.
By leveraging the power of Instagram Reels, TikTok, YouTube, and LinkedIn, and your website, you can quickly captivate viewers, boost your brand visibility, and generate qualified leads.
Now, that’s if you’re able to create high-quality content that resonates with users on each channel.
Fortunately, that’s our job.
At DreamCube Productions, we specialise in creating high-quality marketing videos designed to generate sales.
Sound like what you need?
Don’t hesitate to get in touch!