TikTok Video: Essential Guide & Ideas for Small Business

Over-the-shoulder view of a person holding a smartphone with the TikTok app open on the screen, set against a casual background of a woven chair and the person
November 15, 2022

Shannon, a young and ambitious accountant, recently decided to quit her 9 to 5 corporate job to start a new venture pursuing her passion for tile setting.

Yes, tile setting!

While Shannon trained to become an accountant, she grew up spending all her summer breaks learning stone masonry with her dad. And she loved it.

Years later, she finally accomplished her dream, following his steps: she has become the most famous tile setter in her area and even the country! And she owes part of this dazzling success to her TikTok account!


There, she regularly posts practical tips and tricks about tiling, building, and remodelling. And to ensure she’s personable, she also publishes fun videos sharing snippets of her daily life and showcasing her personality.

Shannon’s story isn’t an exception. There are thousands of other inspiring stories of companies that went viral and experienced success overnight, thanks to TikTok and its huge user base.

The moral of the story?

TikTok can be a powerful marketing tool for small businesses like yours.

In this post, we’ll explain what TikTok is and why the platform is so helpful for small businesses. And we’ll then share three TikTok video ideas to help you get started.

What Is TikTok?

TikTok is a popular social networking platform that launched back in 2016. Since its humble beginnings six years ago, it has gained tremendous momentum. The app is now rolled out in over 150 countries and boasts a whopping one billion monthly active users.

This video-sharing app has become widely popular due to its fun and engaging short video format. Unlike Instagram, the app wasn’t designed for users to share gorgeous pictures and striking video footage to inspire others. It was designed to provide a fun destination for users looking to unwind and reset after a stressful day. The whole concept was to allow users to dance, sing and do the things they love while sharing the fun with others.

Since then, it has grown into an eclectic video-sharing platform, but fun and entertainment remain the main draw for millions of users.

So, to be successful on the platform, make sure to design fun and entertaining TikTok video content to engage your audience.

Why Is TikTok Video So Good For Small Businesses?

There are many social media platforms these days, and as a small business owner, juggling a never-ending to-do list, maintaining one more social media account might feel overwhelming.

Yet, there are plenty of compelling reasons to be on TikTok as a small business.

Here are some of the main ones:

  • Huge User Base

90% of the one billion monthly active users access the platform daily! That’s 900 million people logging into their TikTok account every single day. And if we look closer to home, over 7.3 million Aussies aged over 18 are on the app.

Now, we don’t know about you, but we believe these numbers alone make for a pretty strong argument to be on the platform as a small business.

  • Connect With Millennials And GenZ

There’s no doubt about it; TikTok is where millennials and GenZ hang out.

In fact, stats show that almost 59% of TikTok users in Australia are aged between 18 and 24. And over 33% are between 25 and 44.

Millennials and GenZ are looking for entertainment, so provide them with inspiring TikTok videos that will prompt them to engage.

  • People Buy Products And Services After Seeing A TikTok Video

A TikTok study revealed that 37% of TikTok users instantly seek to purchase a product or service after seeing a video about it on the app. What’s more, adding a call to action to your video can boost your conversion rate by up to 152%!

A fun and inspiring video of your offering with a well-designed call to action can help you expand your visibility and reach audiences prime for buying your services.

So, if you want to reach these audiences, time to be active on the app and create compelling video content 😉

And if you’re unsure what type of video content to create on TikTok, here are three TikTok video ideas for your business.

TikTok Video Ideas

Share Your Best Hacks

Fun TikTok videos are great. But as a business providing engaging and valuable video content is even better! Not all videos have to be fun, but they have to be entertaining enough to keep your viewers coming back. So, when sharing your tips or hacks, always let your personality show. Here’s an example from @nsbuilder.

@nsbuilders The door opening is currently framed too close to the roof line. Here’s how we’re fixing it. #nsbuilders #homebuilder #framing ♬ original sound – NS Builders

Before And After

Before and after videos are all the rage. Especially in the building/construction and interior design space. After all, there’s a reason shows like The Block or Dream Home Makeover are so popular. People love to see how a team of building and designing wizards can transform a dull space into an oasis.

And that’s exactly what you should do. Take your viewers on-site and show them how working with you can transform their lives. Add a zest of fun and a ton of personality to your videos, and you’ll be on your way to tremendous TikTok success!

Here’s an example from @dimahconstruction.

@dimahconstruction Watch this project come to life ? #beforeandafter #kitchen #newbuild #modernhome #sydneybuilder #builder #construction ♬ love on the brain sped up – xxtristanxo

Share Your Mistakes

Everybody makes mistakes. Yet, not many businesses will admit it to their customers or audiences!

As mentioned before, TikTok users are on the platform to unwind and have fun. And that’s precisely why they’re more likely to engage with brands that show that they don’t take themselves too seriously. Sharing mistakes will help humanise your brand and show your fun and candid side as a business. What’s more, it can also prove inspirational in a world of perfectionism, where admitting to failure can be daunting.

Here’s a compelling example from @builderbrigade.

@builderbrigade ✅ Home Building Checklist in Bio ✅ #builderbrigade #homebuilding #customhome #housedesign #newconstruction #newhome #homebuildingtips #learnontiktok #homebuildingjourney ♬ original sound – Builder Brigade

Hire A Professional Video Production Company

Yes, it comes at a cost. But it’s totally worth it.

Unless you have the team and resources required to create compelling TikTok video content daily, outsourcing your TikTok video needs might be the best option.

At DreamCube Productions, we specialise in helping small business owners step up their video marketing game. Our team of passionate videographers and video marketing professionals is adept at creating highly tailored videos that convert.

So, if that sounds like something you need, don’t hesitate to get in touch ! We’d love to discuss your needs and see how we can help.

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