How to Use Video on Your Website Effectively?

For weeks, you’ve been looking for the right contractors to help you build the house of your dreams.

It’s late, and you’re exhausted. Yet, you need to browse through contractors’ websites, read the lengthy descriptions about their services and try to understand whether their team could be a good match.

Suddenly, you stumble upon a website featuring a high-quality video on the homepage. The first image shows a contractor smiling. He looks friendly, and he’s standing in front of a gorgeous house, so you click play.

In less than a couple of minutes, you’re sold. The video immersed you right into the contractor’s business. The company culture and values, including a strong work ethic, perfectly align with what you’re after.

This is how powerful a two-minute video can be!

But that’s if you use it properly on your website.

In this short guide, we’ll explain why websites with videos perform better before sharing tips on using video for your website the right way.

Do Websites With Video Perform Better?

The answer is YES.

Search engines like Google are increasingly prioritising websites featuring video content.

Why?

Because videos are an effective way to answer website visitors’ questions. In fact, they’re consumers’ favourite way to learn about a brand, a service, or a product, with 66% of people reporting that they’d prefer watching a short video about a service rather than reading about it.

Therefore, creating highly relevant videos that answer your visitors’ questions or concerns is a great way to boost your SEO rankings.

Here are some stats to help you better understand the importance of using video on your website:

• According to Lemonlight, a webpage featuring a video can increase a website’s organic traffic by up to 250%!
• Adding a video to your website can help reduce your bounce rate. And this, in turn, sends a signal to Google that your content is valuable to visitors. For instance, a recent study revealed that explainer videos could reduce a website’s bounce rate by 34%.
• Visitors spend, on average, 1.4x more time on a webpage featuring a video than without. And you’ve guessed it; the longer people spend on your website, the higher you’ll rank on search engines over time.

How Do I Get a Video On My Website?

There are two different ways to publish videos on your website. You can either upload them directly onto your website or embed them.

Uploading a video to your website means that you have saved the video file and are uploading it to your web hosting account. Then, you can use platforms such as WordPress or Wix to display your video.

When you embed a video, it’s hosted at another location like YouTube or Vimeo, for instance, and you’re simply linking to it.

Embedding a video on your website has many benefits, including:

• Allowing Your Website to Load Faster

Uploading a video onto your website will slow down page loading speed, increasing your bounce rate and negatively affecting your SEO rankings. Hosting your video on an external platform like YouTube will enable you to optimise your page loading speed and provide a user-friendly experience.

• Avoiding Storage Limits

Every new video you upload onto your website will take up valuable space on your server. What’s more, if many viewers try to watch your video at the same time, it might significantly slow down your page loading time, which, again, leads to poor user experience.

• Better Resolution

Platforms like YouTube or Vimeo are adept at optimising video content for online viewing. And that includes allowing websites like yours to display a high-resolution video without affecting your server space and page loading speed.

Don’t hesitate to watch our short tutorial on embedding or hosting a video for more information.

Where Should You Place Your Video On Your Website?

You’ve created amazing video content. You’ve invested a lot of time, effort, and money into crafting some high-quality videos that answer your audience’s questions and are highly relevant to your ideal customers.

It’d be a shame for all this hard work to go to waste just because you didn’t optimise your video placement!

Video placement is a critical factor when it comes to drawing visitors to your video content and leveraging it to convert them into loyal customers.

Now, different types of videos will have to be placed in different locations.

Here are some examples:

• Highlight Reel

This kind of video is typically located on the top half of your homepage and plays automatically as soon as a visitor lands on your website. Because this is the first thing your visitors will see when they land on your website, it needs to be snappy, compelling and convey your mission in a few seconds. It should be designed to instantly grab your visitors’ attention and make them want to learn more.

Here’s a highlight reel video we created for Mentone Motafix. This video immediately captures the viewers’ attention, immersing them in the garage and conveying a sense of high-quality mechanic work.

• Brand Story

Brand storytelling is key. That’s because these days, consumers no longer buy products or services from a company. They want to buy a story and an experience. And what better way to share your brand story with your web visitors than through a highly engaging brand story video?

If you ask us, your brand story video is your hero video. It’s a critical asset to help you build trust with your visitors and, ultimately, prompt them to buy from you.

That’s why we’d recommend positioning it in the first half of your homepage and also on your ‘’About Us ‘’page. This way, your visitors can quickly connect with you and your business and learn more about what drives your brand.

Here’s a brand story video we created for Sheridan Building. The footage clearly humanises the brand by taking the viewer on a journey into the owners’ lives, who candidly share the story behind this family-run business, making the company more personable.

• Team Video

Your team video is a great opportunity for you to showcase your company culture. Recording a team video will give visitors a glimpse into the team behind the product or service, there again making your business more relatable and injecting some personality into your brand. Team videos can be placed on your “About Us” page or at the bottom of your sales page.

Here’s a fun team video we created for Demardi.

• Testimonial Video on your Website

Talking about your sales page, this is also an excellent spot to embed your client testimonial video. 2 out of 3 people would be more likely to buy a product or service after watching a testimonial video from a previous customer. This shows the importance of interviewing genuine customers and asking them to share their positive feedback on camera!

Here’s a great testimonial video from one of our clients, Lowe Design & Build.

Need Help Creating High Converting Video Content?

That’s our specialty!

At DreamCube Production, we thrive on helping our clients turn their ideas into high-quality and high-converting videos. Our goal is to capture the soul of your business and convey your passion on camera. Whether you’re looking for a great explainer video, need help telling your story, or just want to chat about your video marketing needs, we’re here to help.

So, don’t hesitate to get in touch!