Have you been putting creating video content on the back burner recently?
Or perhaps you haven’t invested as much time and effort in creating video content as you should?
We get it.
Brainstorming video ideas, writing compelling scripts that will truly resonate with your audience, planning your visuals to support your story, shooting high-quality footage, and distributing your content across multiple channels is time-consuming.
Yet, search engines, including Google, are making video their number one priority. And that’s because that’s exactly what consumers are craving from brands; entertaining, educational, and through-provoking video content.
So, as a business owner trying to stand out from your competition and connect with your customers, you need to focus your efforts on video marketing.
But don’t take our word for it. Instead, let’s check out the latest video marketing statistics for 2023.
There are over 3.1 billion digital video viewers in the world.
A study recently revealed that over 3 billion people are watching streamed or downloaded videos at least once a month. That’s almost half of the world watching videos! If you can get your video content in front of a fraction of this, imagine how quickly you could increase your bottom line.
88% of consumers would like to see more videos from brands.
Videos are easy to digest and can be used as an educational or entertaining tool to help you connect with your audience on a deeper level. With more and more people expecting brands to create video content, it’s easy to see why you need to step up your video marketing efforts if you haven’t done so already!
85% of marketers agree video content is an effective way to capture attention online.
You have 3 seconds to capture your audience’s attention. Not a lot, right? The good news is that video content is the best way to hook your viewers quickly and encourage them to engage with your brand.
80% of people prefer watching videos over reading text
Human beings are visual learners and, as such, process visuals 60,000 times faster than text. This is one of the main reasons you should concentrate your efforts on your video marketing strategy this year.
52% of marketers report saving time on support queries thanks to their video content
As a business owner, you know how important customer service is. But you also know how time-consuming and costly it can be too. Videos can be used to answer common queries, and explain your products or services in detail, dramatically reducing support queries. And this, in turn, saves you and your customers time!
90% of marketers admit that video content has helped them generate leads
That’s 9 in 10 marketers getting leads thanks to their video content! Now, if that doesn’t convince you to focus on your video marketing strategy this year, we don’t know what will 😉
Video ads are the number one way consumers learn about a product or service they will later purchase
A recent study showed that video ads were the most common way for people to discover a new brand they would later purchase from.
Adding a video to your landing page can boost your conversion rate by up to 86%
Having a short and concise video explaining your services or products on your landing page can help nudge your website users into taking action. Instead of sifting through a ton of information, users can simply watch a one or two-minute video highlighting everything they need to know about your brand to make a decision.
50% of internet users watch a video before purchasing a product or service
Access to information is easier than ever. What’s more, videos make this information more digestible and easier to understand. And that’s exactly why consumers like to watch a video about a company or a specific product before committing to purchasing from the brand.
84% of consumers have been convinced to buy a product or service after watching a video
Branded videos are critical to an effective marketing strategy because they genuinely work!
As mentioned above, half of the internet users check a brand’s video before buying from it. Now, combined with the fact that 84% of these users end up buying something from this same brand after watching a video about its services or products is mind-blowing!
This fact alone should inform your marketing strategy moving forward.
The total time watching videos has increased by 249% over the last five years
Consuming video content online has become the norm, opening up incredible opportunities for businesses to reach their ideal customer.
68% of marketers believe video content has a greater ROI than Google ads
Once the go-to advertising tool for businesses, paid ads have become less attractive for savvy business owners and marketers who are seeing tremendous returns from their video marketing efforts.
94% of marketers believe video has increased customers’ understanding of their company
Videos are the easiest way to describe your products and services. And they’re also the most entertaining and attention-grabbing way to do so!
57% of companies who streamed live video content managed to monetise their live content
While pre-recorded videos are a must, live streaming is becoming increasingly popular, with consumers craving authenticity. Live streaming is a fantastic way to show the human side of your business while connecting with your audience in real-time.
Storytelling and authenticity are the most important factors for viewers.
Last but not least, the two most important factors for consumers watching videos are a clear story or message and authenticity.
And that’s a wrap for today!
As you can see, video marketing is a powerful tool for businesses looking to increase their visibility, engage with their audience and drive sales.
And that’s why 2023 should be the year you focus on video content creation to leverage the tremendous and exciting opportunities the space offers.
Wondering How to Create Engaging Video Content In 2023?
While you could spend days or even weeks researching relevant video topic ideas, writing compelling stories, and shooting high-quality videos, unless that’s your only job, you might struggle to do so consistently.
Luckily, video production is our job.
And we’d love to help you take your video content to the next level. Our video production and marketing experts will work with you to create high-quality, and engaging video content and help you achieve your sales and marketing goals.
So, get in touch today to discuss your needs, and let’s create unique and engaging videos together!