‘’People don’t buy products, they buy stories.’’ Seth Godin.
This statement has never been so true.
In a fast-paced digital world, human connections have never been so important.
And that’s why video content has become such a powerful and engaging form of content.
It has become an essential tool for marketers through its ability to:
- Convey emotions
- Tell stories
- Capture attention
This applies to companies across all industries, including nonprofit organisations.
Indeed, as a charity, adding video to your marketing strategy has great benefits.
You see, as a charity, you have amazing stories to share.
And spending time and resources on your nonprofit video marketing efforts can pay off.
Here are six reasons why nonprofit video marketing can help you achieve your mission.
Compelling storytelling that drives empathy and action
The human brain can process images 60,000 times better than text.
What’s more, we tend to remember stories 22x more than facts.
Now, videos have an unmatched ability to tell stories in a way that resonates with the audience.
And being so visual, they make it easier for the viewers to remember.
You can leverage your nonprofit video marketing strategy to:
- Showcase the real-life impact of your work
- Introduce the people you serve
- Highlight the challenges you’re addressing
By crafting compelling narratives, your nonprofit can evoke empathy. This will help you connect with your viewers, and inspire them to take action.
Besides, combining visuals, music, and storytelling creates a strong and emotional experience. It touches people’s hearts and makes them feel moved.
And this makes viewers more likely to support your cause.
Animal Therapies is a charity helping people in need of animal-assisted therapy. This is an example we recorded for them.
Increased reach and engagement
Video marketers get 66% more qualified leads per year.
And 91% of consumers want to see more videos from brands.
Over the last few years, video has become the preferred format for online engagement.
So, algorithms tend to prioritise video content. And this, in turn, drives organic reach on social media platforms.
And there’s another benefit to using videos. Viewers are more likely to share videos with their networks than text or images.
And this will help expand your reach and visibility.
Working on your nonprofit video marketing allows you to tap into wider audiences. And it will enable you to drive higher engagement rates.
Enhanced donor cultivation and retention
‘’Over three-quarters of donors find videos useful when weighing whether to give’’
Donors are the lifeblood of any nonprofit organisation.
Nonprofit video marketing allows you to deepen your connection with existing donors. And it also helps you appeal to new donators by showcasing the impact of their contributions.
Videos allow you to showcase the success stories resulting from donor support. And this, in turn, instills a sense of pride and satisfaction among donors.
Additionally, you can use videos to provide regular updates on ongoing projects.
This ensures transparency and builds trust.
An essential factor for donor retention.
Lastly, videos can be a great way to thank your donors for their help. And show your appreciation.
Efficient and cost-effective fundraising
Fundraising is a crucial aspect of nonprofit operations.
Focusing your efforts on nonprofit video marketing can revolutionise this process.
Because emotions sell. They drive viewers’ action.
You can use videos to create powerful crowdfunding campaigns. This way, you can leverage the emotional appeal of visuals and storytelling to encourage donations.
Indeed, with video, you can tap into the emotional brain of your viewers when:
- Communicating your mission
- Highlighting urgent needs
- Demonstrating the potential impact of donations
And the great thing about video fundraising is that it can help you raise funds for free.
For instance, hosting virtual fundraising events allows you to save on hiring venues.
Amplifying advocacy efforts
Advocacy plays a vital role in advancing your mission as a nonprofit.
As discussed, video platforms offer a wider reach. And this is an incredible opportunity for you to amplify your advocacy efforts.
You can create impactful videos that:
- Shed light on the challenges faced by your target population
- Educate the public about the need for change
- Call for action
And this also helps you make sure that as many people as possible see your videos.
Now, the great thing about nonprofit videos is that users can share them on various platforms.
This makes it easier for you to reach policy makers and influencers.
And this, in turn, helps you catalyse support for the cause.
Building a strong online presence with nonprofit video marketing
Nowadays, having a strong online presence is essential to increase your visibility. And it can also help establish credibility and influence.
Video marketing allows you to create a library of engaging and shareable content. You can then use it across different online platforms.
Besides, producing high-quality videos will help you establish yourself as an expert. As time goes, you’ll attract a larger following, and gain the trust and respect of your target audience.
A strong online presence can also attract partnerships, collaborations, and media attention. And this can help further bolster your impact.
How Can DreamCube Productions Help Amplify Your Nonprofit Video Marketing Efforts?
Nonprofit video marketing has become an essential tool for organisations to achieve their mission.
And a powerful tool to create meaningful change in society.
Through compelling storytelling and visuals, you can connect with your audience on a deeper level. And you can inspire action.
But to do so, you need high-quality footage. And you also need a well-thought-out nonprofit video marketing strategy.
That’s where we can help!
At DreamCube Productions, we’ve been working with nonprofits for years. Our mission is to help you maximise your reach and donations.
So, if you need help with your video content, don’t hesitate to get in touch.
We’d love to help!