How Home Builders Generate High Quality Leads with Video Testimonials

4 Minute Read
A woman in a floral blouse speaks animatedly, seated in a tastefully furnished living room, in a screenshot from a video testimonial. Her expression suggests enthusiasm and authenticity, highlighting the personal touch often found in such endorsements.
January 15, 2021

Are you struggling to show potential customers what your company has to offer?

Even the best salesperson can only go so far in convincing a prospect to sign on the dotted line.

Why is that?

You need to show your prospect exactly what they can expect after they purchase.

This is why testimonial video production services are so powerful in helping generate leads and win customers.

79% of people have watched a video testimonial to find out more about a company, product or service. And testimonials are the driving force behind 20-50% of all purchases, yet only a third of businesses use them as part of their marketing plan. Companies that use testimonial video production services have an almost unfair advantage over competitors that don’t.

So, if you want to create high-quality video testimonials that get results, there is a right way to do it.

It’s not enough to just press “record” and capture a satisfied customer’s response. The best testimonials paint a holistic picture of the entire process.

You should have one main goal when creating a testimonial video. These kinds of videos should make prospects feel like they have already been through the entire project process with you.

A testimonial helps to address the concerns and anxieties that your prospects may have about working with you.

A home build is likely to be one of the biggest purchases your customers will ever make. And with a big purchase comes big responsibility. Customers expect every one of their concerns -from the duration of the build to customer service – to be covered in a testimonial.

How Do You Ask Your Customers for a Video Testimonial?

Finding it hard to ask your customers?

It might feel like you’re asking too much. But the benefits that a positive response from a previous customer can bring far outweigh a few moments of awkwardness.

And it’s OK if they say no because you won’t need a testimonial from every customer. But when your customers are happy, they’ll likely be jumping up and down to tell everyone, and this is the kind of emotion that will help you sell to others.

Towards the end of the build is the best time to ask your customers for a testimonial. If they agree to be involved, formalise the process by scheduling a video session with you or a testimonial video production company.

If your customers aren’t comfortable in front of the camera, a video testimonial production company can help. At DreamCube, we know how to help people put their best face forward on camera so that the finished product will almost seem like you paid some actors to do it instead!

But we don’t want people thinking that! So, here’s what you need to include to make sure your testimonial video comes across as authentic.

What Should Be In a Home Builder’s Testimonial Video?

To be as transparent as possible with your prospects about what working with you is like, your video testimonial should leave no stone unturned.

Here’s a testimonial video we did with real estate developer Professional Residential. It includes the customers talking about their journey from the moment they decided they wanted to build a new home all the way to the finished product. And throughout the process, they also talk about how great the builders were in making their dream home become reality.

A good video testimonial will give you three videos for the price of one: A testimonial, a build showcase and a process video.

Testimonial videos will be your greatest sales advantage and investing in testimonial production video services adds the finishing touches to what is already a powerful tool.

Think of it this way: Do you want your best-performing salesperson showing up to work dressed poorly? 

Of course you don’t, and it’s the same with video testimonials. A good testimonial video production company will help present your video in a way that makes the content significantly more irresistible for prospects.

Would you like to know more about testimonial videos?

It’s easy. Fill out our application form and take the first step towards creating high-quality testimonials guaranteed to convert.

Looking for more information on creating the perfect testimonial videos?

Follow this link for a comprehensive, step-by-step guide

The image features a printed guide titled "VIDEO TESTIMONIAL GUIDELINE" with the DreamCube Productions logo at the top. The cover showcases a blurred photo of a professional video camera on a tripod with a person in the background, indicating the guide's focus on creating video testimonials. The guide seems to be lying against a white backdrop, suggesting a clean and simple presentation style.

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