Fredman Property’s Real Estate Video Strategy Skyrockets Sales

3 Minute Read
In a tastefully decorated office with lush indoor plants and elegant decor, Joel Fredman of Fredman Property Group is captured in a moment of thought, highlighting the company
January 08, 2022

For Joel Fredman, only the best will do.

Founded in 2019, Fredman Property Group quickly gained a reputation for selling high-end luxury homes in Melbourne’s most sought-after suburbs. The average sale price for Joel’s listings is 7.7 million dollars.

But his success didn’t happen overnight.

“Going into business by myself, I wasn’t sure how to best promote myself”, admitted Joel.

He soon realised he would need a crack team of real estate experts.

“As I deal with high-end properties, I have to be fussy with who I bring in to help market my listings.”

And with video marketing being a high-end real estate essential, Joel struggled to find someone he could trust to perform to the expensive tastes his buyers were accustomed to.

“There are a lot of videographers who are amazing at what they do but don’t understand real estate.”

Searching endlessly for someone who could wear both hats, he met DreamCube director, Chris, at a business networking group.

And from the first job, Joel knew he’d found his new go-to.

“Chris understood what I wanted to achieve. I didn’t have to spoon-feed him. He got it straight away.”

“Chris is intelligent, open to feedback, and I’ve never had a challenge he couldn’t solve.”

Joel praised DreamCube’s versatility – A must when dealing with some of Melbourne’s most unique homes.

“We did a recent job together, highlighting the architectural grandeur on a newly built property, and even though it’s not a traditional real estate video, Chris did it to an exceptional standard.”

DreamCube‘s flexibility also made the difference in helping Joel meet some tight deadlines.

“I listed property, and the vendors wanted it online super quick. I called Chris. He got the shoot done quickly yet kept the same attention to detail and didn’t rush it.”

The vendors were over the moon with DreamCube’s high-quality content and quick turnaround. The marketing led to substantially above average interest in the property – And a high sale price, once Joel worked his magic.

Selling for the stars

Last year, in partnership with another real estate agent, Joel was given the opportunity to sell a well-known celebrity’s home.

It was the opportunity of a lifetime and one that had the power to make or break his reputation in the industry.

Finding the best people to help him and his associate sell the home, he had only one video production company in mind.

“I convinced the other agent to use DreamCube. Not only was the work top-notch, but Chris left a great impression on everyone.”

“When you have high-end clients who rely on you to make a decision, there has to be a high level of trust between you and your team.”

Want to see what video marketing can do for your listings? Get in contact with us and let’s work together to highlight your property and sell it for the best price.

Fredman Testimonial Video for DreamCube Productions

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