The Complete Guide to Corporate Videography for Businesses

Let’s be honest; grabbing attention in today’s noisy digital world is an uphill battle. 

Your competitors are flooding social media with content, ad costs are skyrocketing, and audiences have a low attention span.

So, how do you cut through the clutter and make an impact?

The answer: corporate videography.

A well-crafted corporate video isn’t just another piece of content. It’s a sales tool, a trust builder, and a brand differentiator all rolled into one. 

That’s right. A well-thought-out corporate video can turn cold leads into loyal customers, simplify complex ideas, and make your brand unforgettable.

In this guide, we’ll explain exactly how corporate videography can help you attract, engage, and convert your audience without wasting time or money on content that doesn’t work.

Let’s dive in.

What Is Corporate Videography?

First, let’s define corporate videography. 

Corporate videography involves creating dynamic, story-driven videos that capture a company’s essence, values, and energy. These videos strengthen company culture, enhance internal communications, and strategically support marketing efforts across all sales funnel stages.

Why Corporate Videography Matters

1. Enhances Brand Image

• Professionally produced corporate videos help establish credibility and showcase a company’s professionalism.
• A high-quality corporate video can make a lasting impression on potential talent, clients and stakeholders.

2. Boosts Engagement

• Studies show that videos generate higher engagement rates than text or static images. In fact, 65% of people are visual learners.​​
• Viewers retain 95% of a message when watching a video compared to 10% when reading it in text.
  

3. Increases Conversion Rates

• Sharing a corporate video can increase purchase intent by 85%.
• Landing pages with videos have conversion rates up to 80% higher than those without.
  

4. Improves SEO and Online Presence

• Websites with videos are 53 times more likely to rank on the first page of Google.
  Video content increases the time users spend on a website, reducing bounce rates and improving SEO.

5. Facilitates Internal Communication

• Training videos enhance employee learning and reduce onboarding time.
• Corporate announcements via video can be more engaging and accessible to employees.

Types of Corporate Videos

Corporate videos come in many forms, each designed to engage, inform, and connect with your audience, whether showcasing your brand story, simplifying complex ideas, or building trust through customer testimonials.

1. Brand Story Videos

• Showcase the company’s mission, values, and culture.
• Ideal for building an emotional connection with the audience.

2. Promotional Videos

• Highlight a product, service, or event.
• Often used in advertisements and social media marketing.

3. Explainer Videos

• Simplify complex concepts and explain how a product or service works.
• Commonly animated or motion graphics-based.

4. Testimonial Videos

• Feature satisfied customers or clients sharing their experiences.
• Build credibility and trust among potential customers.
• 72% of customers trust a brand more with positive video testimonials.

5. Training and Educational Videos

• Provide guidance on company procedures, employee training, and skills development.
• Reduces the need for in-person training sessions.

6. Event Coverage Videos

• Capture corporate events, conferences, and trade shows.
• Can help your company showcase your industry involvement.

7. Corporate Social Responsibility (CSR) Videos

• Highlight community initiatives and company values.
• Enhance brand reputation and goodwill.

Steps to Creating an Effective Corporate Video

1. Define Your Goals

Before starting production, determine the purpose of your video. This is extremely important, and many businesses overlook this step. Are you aiming to increase brand awareness, generate leads, educate employees, or showcase a product? 

Clear objectives guide the creative process and ensure your corporate video will be effective.

2. Identify Your Target Audience

Understanding your audience’s needs and preferences will help shape the video’s tone, style, and messaging. Consider demographics, interests, and pain points when planning your content.

3. Plan the Production

• Location: Choose a professional setting that complements the video’s message.
• Equipment: Even though you can use a phone, high-quality cameras, lighting, and audio gear enhance production value.
• Talent: Use real employees to deliver authentic performances.

4. Shoot the Video

Ensure good lighting, clear audio, and dynamic visuals. Using multiple camera angles and professional videographers can enhance the final product.

5. Edit and Enhance

Editing brings everything together, from cutting unnecessary footage to adding graphics, animations, and music. Post-production ensures a polished final product.

6. Optimise for Different Platforms

Tailor your corporate video formats and lengths for various platforms such as YouTube, LinkedIn, Instagram, and company websites.

7. Promote and Distribute

Maximise reach by sharing videos on social media, and your website, embedding them in emails, and using them in marketing campaigns.

Corporate Videography Best Practices

1. Keep It Concise
   
   • Attention spans are short. Aim for 60-90 seconds for promotional content and under 5 minutes for informative videos. Of course, the ideal length depends on the platform you’re distributing on and with algorithms constantly updating, make sure to do your research. 
     
     
2. Focus on Storytelling
   
   • Engaging narratives resonate better than straightforward sales pitches. Instead of selling, share stories and connect them to your audience’s pain points.
     
     
3. Prioritise Quality Over Quantity
   
   • A well-produced corporate video holds more value than multiple low-quality ones. 
     
     
4. Incorporate Branding Elements
   
   • Use company colours, logos, and fonts to maintain brand consistency.
     
     
5. Add Captions and Subtitles
   
   • Remember that 75% of viewers watch videos on mute, especially on social media.
     
     
6. Include a Call to Action (CTA)
   
   • This is where you guide viewers on what to do next: visit a website, book a consultation, or subscribe.
     

Need Help Creating a Corporate Video That Converts?

At DreamCube, we don’t just create videos; we craft powerful storytelling tools that help businesses stand out, connect with their audience, and drive real results. 

Whether you need a brand story that resonates, an explainer video that simplifies, or a testimonial that builds trust, our team of experienced marketers and videographers will bring your vision to life with creativity and strategy.

Ready to turn viewers into customers using corporate videography? 

Let’s shoot your next corporate video together!