To Attract Their Ideal Customers, Masta Scaffold Conquered Video Marketing

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In an industrial setting filled with scaffolding materials, a content female professional dressed in work attire shares a moment on camera, as featured in the Masta Scaffold Melbourne Video Marketing Case Study.
April 08, 2021

Masta Scaffold offers consultation and education for commercial and boutique developments, with a specialisation in scaffolding builds and services.

As a unique and quality provider, they quickly realised something was needed to demonstrate this to their customers and stand out from their competitors.

“We are a business-to-business (B2B) company, but keep getting inquiries from homeowners – A market we do not serve,” said Office Manager Colleen Sinclair.

“We wondered what we could do to present ourselves in better alignment with our services and preferred customers.”

Colleen thought video marketing might be a simple way to show prospects their business. When scrolling branded videos on Instagram for inspiration, one logo kept popping up.

“DreamCube did a lot of videos for some businesses I follow. I was impressed with the quality of the videos and engagement they were getting, so I gave them a call.”

“As we had never done any video marketing before, it was quite daunting, but DreamCube made the process easy.”

“The process was structured and simple to follow. We answered some questions and they formulated exactly the kind of videos to help us stand out and attract the clients we wanted.”

“DreamCube got to work making an initial ‘about us’ video Myself and the team couldn’t be happier with the result.”

“When you shoot a video for your business, you want to come across as professional, but of course, we are not paid actors!”

“Chris [at DreamCube] helped us feel comfortable in front of the camera. He gave us all the tips and tricks to help us present our best in the video. We’re delighted with how well it turned out!”

Video marketing assisted Masta Scaffold communicate their value in the industry and attract the clients they desired.

“We have started getting more of the direct business enquiries that we sought and have seen an increase in engagement on our website since the video went live.”

Colleen couldn’t be happier about taking the plunge with video marketing.

“The team at DreamCube were a pleasure to work with and made everything so easy. It was a great experience and we’ll be sure to use them again when updating our videos!”

Are you struggling to attract your ideal client? Video marketing can help.

Get in touch  – Let’s work together to grow your business through video!

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